Direct marketing company working with major sports energy drink manufacturer The project: Direct mail and fulfillment program allowing high-school coaches nationwide to recognize top athletes. The solution: Team personalized, assembled, packaged and distributed 180,000 kits introducing the program to coaches nationwide. The kits included branded materials, including whistles, brochures, press releases, posters, T-shirts, certificates, plaques, and registration forms. Athletes completed the registration forms and forwarded to the sports drink manufacturer. The manufacturer and direct marketing company forwarded brass nameplates with the athletes' names to Team, which then distributed the nameplates to athletes' schools and coaches to be attached to the plaques. |